Control Section & Final Marketing Plan for Nike Inc

Marketing professionals use a feedback and control mechanism to monitor the performance of the marketing plan.

Control Section & Final Marketing Plan. The Control section is the final component for your marketing plan. The marketing performance must be monitored to ensure it is performing up to expectations. According to the SOSTAC® marketing template Preview the document, specific monitoring metrics in this section include: the 5 S’s (sell, serve, sizzle, speak, save), key performance indicators, visibility testing, mystery shopping, customer satisfaction surveys, site visitor profiling, frequency of reporting, and a process for reporting.