- 16 Mar, 2021
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marketing
Answer this Question in 6 to 10 sentences for each question (general views and original answer only)
Why should marketers find it important to embrace societal needs and ethical business practices? Provide examples of companies that are addressing certain societal needs or ethical business practices.?
Select a company that you believe is particularly adept at conscious marketing. How do you justify your choice? What counterarguments might someone make to suggest that your chosen company is not responsible? Consider all key stakeholders in developing both sides of the argument.
Trek has designed a new off-road bicycle designed to stand up to the rugged conditions of trail riding. Develop and describe a theme for an advertising strategy that covers all three (3) components of attitude.
Moots is a high-end bicycle manufacturer located in Steamboat Springs, Colorado. Assume the company is considering entering the Brazilian, Chinese, and Indian markets. When conducting its market assessment, what economic factors should Moots consider to make its decision? Which market do you expect will be more lucrative for Moots, and why? Looking at the political, economic, and legal systems of China, India, and Brazil, explain why you think one (1) country might be more hospitable to Moots than the others.
A sunglasses retailer is trying to determine if there is a significant market for its merchandise in a specific mall location where it is considering opening a store. It has an active presence on various social media sites (e.g., Twitter, Facebook, Instagram, Snapchat, etc.) where customers routinely visit to get coupons and comment on the latest sunglasses offered. How can this retailer use social media sites to decide if it should open the new store? What offline resources can it use to help with its decision?
Describe an example of a new product (i.e., good or service) that is targeted at the college-student market. Using the concept-testing discussion, describe how you would conduct a concept test for this product. Also, using the diffusion of innovation theory, assess how quickly you will believe the product will diffuse based on its relative advantage, compatibility, observability, complexity, and trialability.
You and your two (2) roommates are starting a pet grooming service to help put yourselves through college. There are two (2) other well-established pet services in your area. Should you set your price higher or lower than that of the competition? Justify your answer. Later, a discussion takes place between the three (3) of you. One (1) roommate believes the most important objective in setting prices for your new pet grooming business is to generate a large profit while keeping an eye on your competitors’ prices; the other roommate believes it is important to maximize sales and set prices according to what your customers expect to pay. Who do you think is right and why?