- 16 Mar, 2021
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Research paper
Instructions
Research paper Length: 2,500 words Group or individual: Individual Optional or compulsory: Compulsory
You will prepare a research-based analysis or a case study on a selected aspect of corporate communication or investor relations that interests you.
The following topics are suggested:
Communication during an initial public offering, capital raising, takeover or merger: The role of public relations The effectiveness of annual reports and annual general meetings: Implications for stakeholder communication Corporate social responsibility : What role does it play in stakeholder communication Corporate governance and risk: Implications for public relations practice Other (suggest your own topic)
Some sample research topics will be provided, but you are encouraged to explore an area that is of interest to you, and develop a topic around this. You should consult with the unit coordinator regarding the selection of a suitable focus for your research paper. By the end of Week 11, you must submit an abstract of your research paper to the unit coordinator for approval. The research paper requires significant research at a postgraduate level. You are expected to primarily draw on scholarly sources to support your discussion and arguments, and to a lesser extent, industry, corporate, and media sources, to illustrate key examples.