- 16 Mar, 2021
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- 33 Secs Read
Developing Future Competitive Advantage
Instructions
As the first assignment was done on KFC I suggest using either KFC or Yum Brands as the business to do the report on.
references provided in the course:
Craig, C. and Douglas, S. (2006) ‘Beyond national culture: implications of cultural dynamics for consumer research’, International Marketing Review, Volume 23, Issue 3.
Doole, I. and Lowe, R. (2012) International Marketing Strategy: Analsyis Development and Implementation, 6th edition, London: SOUTH-WESTERN Cengage Learning.
Drummond, G. Ensor, J. and Ashford, R. (2001) Strategic Marketing: Planning and Control, 2nd edition, Oxford: Butterworth.
Sloman, J., Hinde, K. and Garratt, D. (2013) Economics for Business, 6th ed, Pearson, Chapters, 30–32.
Sloman, J. and Garrett, D. (2013) Essentials of Economics, 6th ed, Pearson, Chapters 12 and 13.