- 14 Mar, 2021
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Philology
LEARNING OBJECTIVES
In IWB Memo, the students will learn:
• How to access the library resources;
• How to apply PESTLE to conduct basic industry research;
• How to work with the IBISWorld, Statistica, eMarketer, and Factiva
databases that students use throughout their time at Kogod;
• How to conduct critical analysis of research;
• How to rank and prioritize findings;
• How to write a well-researched, persuasive memo; and
• How to use APA citations.
TIMELINE for IWB Memo
Class 2 Assignment Introduced in Class
Students have up to five days to email TA requesting