Business Plan
Market Plan Outline
1.Instructions
I would like to order a 2 pages, single space of a marketing plan outline for the Pizza Hut located at Berrien Springs, MI in a community considered vegetarian at large. The plan aims to create strategies to increase the marketing of a vegetarian pizza in comparison to its competitors. The plan must include a chart or graphics and follows the bellow format.
1. Company description
2. Situation analysis/industry analysis
a. Market summary
1. Market demographics
2. Market needs
3. Market trends
4. Market growth
b. SWOT analysis
c. Competition
d. Product offering
e. Keys to success
f. Critical issues
3. Marketing strategy
a. Mission
b. Marketing Objectives
c. Financial objectives
d. Target markets






