Strategy

Part A) (500 words)
1. With reference to the McKinsey’s Test of Good Strategy, briefly describe the ten sections of the test.

2. Apply the test to a company of your choice and comment on whether the chosen company passes the Test, or not. (apple or amazon)

Part B) (500 words)
Zara and Hermes have just announced that they will be merging to create Zermes, a new company that will be combining the two companies’ legacy resources and capabilities to serve both legacy customer bases under the new Zermes brand.
What strategic and organisational “conflicts” will have to be managed to make the merger successful? Please list the trade-offs and comment on them with reference to this case.