Coke and Pepsi in 2010

Please read the case study and answer the following questions IN DETAIL.

Lesson Questions from Case: Cola Wars Continue: Coke and Pepsi in 2010.

1. Why, historically, has the soft drink industry been so profitable?

2. Compare the economics of the concentrate business to that of the bottling business: Why is the profitability so different?

3. How has the competition between Coke and Pepsi affected the industry’s profits?

4. How can Coke and Pepsi sustain their profits in the wake of flattening demand and the growth of on-CSDs (carbonated soft drinks)?

I do not have the case study, so please search or look for it through online materials or articles.
However, you can refer to the information in the attached file, but please answer the questions with your own professional perspective and insights.
Thank you very much!